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AD295

The presented work is an in depth study into the functionality and response of landscape and lifestyle photography used as marketing content. The first section deals with a single campaign with deadlines, image quotas, and specific requests, while the second is a variety of campaigns under the same university with passive stock scheduled between larger, more demanding campaigns. 

The images offer the viewer an insight into the environment present in the work, ultimately encouraging the viewer to look further into the content. By engaging with the people present within the images, this commercial work is designed to generate desire for the viewer in the hopes that they in turn engage with the product, in both of these cases the experience themselves.

Part 1: Company Marketing Material [Cruise Company]

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Part 2: University Marketing [NMU]

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